Vroom Digital, Epic The Irish Emigration Museum win grand prix at the Spider Awards

Granite, Kooba, and Musgrave among the winners at Ireland’s ‘Digital Oscars’

Trade

Pictured: Lou Hickey, One4all; Bronagh McNamara and Niamh Waters, Vroom Digital

Vroom Digital received the grand prix and best in storytelling awards for their work with Epic, The Irish Emigration Museum, at this year’s Spider Awards. Other big winners at the black tie gala event included Kooba, named large agency of the year, and Granite, who secured best in UX & customer experience and best use of disruptive technology.

Vroom Digital’s winning campaign The Love Story Before Love Story connected history with modern pop culture by tracing the untold love story of Taylor Swift’s Irish ancestors. Launched ahead of her Dublin concerts, the campaign reached more than 13 million people globally, secured more than 230 media features, and drove a 16% increase in website traffic to Epic’s website.

Presented at Dublin’s Mansion House, the 2025 Spider Awards honoured digital innovation but also provided a platform for networking, knowledge-sharing, and celebrating the people behind the success stories.

The Spider Awards – often referred to as Ireland’s Digital Oscars – recognise achievement in digital marketing, social media campaigns, and technological innovation.

Commenting on this year’s winners, Tracey Carney, managing director of Business & Finance, said: “The calibre of this year’s winners reflects the incredible innovation, creativity, and ambition driving Ireland’s digital sector forward. From sustainability-focused initiatives to AI-driven marketing solutions, these companies are not only excelling but setting new standards in their respective fields. We are proud to celebrate their achievements and look forward to seeing how they continue to shape the future of digital in Ireland.”

Full list of winners

Read More: Awards Spider Awards