Vodafone goes nationwide with digital literacy programme for older people
Vodafone has confirmed that over 65,000 older adults have participated in digital learning courses aimed at increasing levels of digital literacy among older people. This initiative addresses the growing digital exclusion experienced by older adults, empowering them to use the internet in their daily lives and stay connected for the future.
The Hi Digital programme encourages and includes older people in digital learning, building confidence and skills, especially for those feeling isolated from digital society and vulnerable to being left behind. Launched in 2021, the free online Hi Digital course is divided into short lessons that teach older adults how to access the internet, use smartphones, stay safe online, and identify and avoid scams and fraud.
In 2023, the Vodafone Hi Digital programme expanded to offer in-person support for older adults in Vodafone stores nationwide with ‘Drop-in Fridays’. This service provides free practical support on using phones, tablets, and computers. Due to its popularity, Vodafone has added 13 additional stores to the programme, including new locations in Cork, Kerry, Louth, Tipperary, Wexford, and Wicklow.
Hi Digital Drop-In Fridays occur every Friday from 10am to 1pm, with trained ‘Hi Digital Ambassadors’ offering personalised assistance.
Liz Roche, head of the Vodafone Foundation in Ireland, said: “The Hi Digital programme has been a transformative initiative, bridging the digital divide and empowering older adults to confidently navigate the digital world. Seeing the positive impact on participants’ lives, from staying connected to loved ones to safely using online services, highlights how important this programme is to our participants. We are looking forward to continuing to expand our learning modules and making it as accessible as possible to ensure that nobody gets left behind in the digital world.”
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