US AdTech invests €10m in Waterford City R&D hub
US-based private advertising technology company Kargo has chosen Waterford City for its first European R&D hub, creating approximately 25 data science and software engineering jobs over the next three years.
Employing 500 people across 11 global sites, Kargo is a next-generation full funnel addressable advertising platform which delivers exclusive advertising and content experiences across mobile, social, video, CTV and commerce, providing differentiated design forward, attention grabbing formats driving extraordinary outcomes.
The team at the R&D hub will seek to develop proprietary IP in applied Machine Learning and process automation in the open web cookieless digital advertising industry. The company is recruiting across the areas of data science, engineering, analytics, and product management.
“Kargo is thrilled to be branching out into new technologies and our focus on R&D efforts is a top priority that will help meet the challenges ahead,” said Kartal Goksel, chief technology officer, Kargo. “Waterford has demonstrated the skills and has built a reputation for talent in our community, and we are happy to be investing in key resources for continued expansion.
“This investment from Kargo is a big vote of confidence in the existing team and the south-east region,” said Mick O’ Brien, senior director of engineering, Kargo Waterford. “With a vibrant cluster of tech companies, a highly skilled talent pool and excellent programmes available from SETU, Kargo has recognised the fantastic opportunity available here and is making a key investment for the future.”
This project is supported by the Irish government through IDA Ireland. Mary Buckley, Interim CEO, IDA Ireland said: “Kargo’s decision to choose Waterford as the location of its European R&D hub is really good news. The company is a welcome addition to the South East region’s growing technology cluster.”
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