Blogs The tech industry’s sci-fi shakedown is out of control The need for a law to protect brain waves shows how the transformation of technology businesses into marketing operations has been bad for all of us,... 19 Apr
Trade Compliance Institute survey shows lack of awareness on Google third party cookie ban Up to 90% of Irish businesses to hit hit by changes due next year 4 Jul
Trade Addressing the IT market ‘value gap’ IT professionals are struggling to get the purchasing information they need, finds research 14 Feb
Trade ClickDimensions opens centre of excellence in Cork Company pledges to create 28 jobs over next two years 17 Sep
Pro Aviva launches algorithmic decision agent to hyper-personalise marketing ADA is powering more responsive and effective marketing campaigns, says senior data scientist 9 Jul
Life Shimmer launches second version of NeuroLynQ neuromarketing platform Wearable tech company’s NeuroLynQ uses GSR to monitor an audience’s nonconscious emotional response to stimuli. 23 Apr
Pro Microsoft brings Azure to enterprise-grade marketers Redmond partners with InMobi, the enterprise platform for marketers provider 27 Jun
Trade Third of Irish businesses lack a digital marketing strategy Quarter of survey respondents admit to not using analytics 18 May
Trade KBC Bank scoops gold at An Post Smart Marketing Awards Winning projects recognise mobile, VR campaigns 4 May
Life Virgin Holidays turns to AI for e-mail marketing subject lines Holidaymaker sees multi-million pounds in revenue growth as a result of automation 23 Jan
Pro Microsoft rumoured to be reorganising cloud division Redmond looking for new approach to selling its cloud products, which could lead job losses 7 Jul
Trade Google and Facebook intensify their duopoly on digital advertising US report finds video key to driving greater user engagement 16 Mar
Life Defence Forces viral campaign hopes to instil call to duty Viral video campaign a world's first 10 Mar
Trade Irish companies get failing grade on digital skills Report puts Ireland on par with UK, US 22 Sep
Blogs Following bad with worse What happens when a questionable idea is marketed in a ham-fisted manner? 27 May
Pro Tech business – engage with marketing – seriously? Smaller business in tech need marketing, but the right kind of marketing 23 Oct
Pro New database service fuses data for marketing insights InsightsIreland.ie leverages Big Data to provide in depth information for utility, financial, insurance and other sectors 9 Jul
Trade DMI, industry leaders unite to tackle marketing skills gap Syllabus advisory council to provide ongoing updates to courses 7 Aug
Pro IT and digital marketing coming closer together, though more needed Two sides are still at odds, despite some collaborative moves, finds Accenture 28 Jul
Life Google stops scanning Gmail messages for ads in Apps for Education Controversial practice canned after public pressure 1 May
Life Twitter looks to cash in on TV-related tweets Acquisitions could help Twitter develop new advertising partnerships 1 Apr
Pro Oracle merging marketing software into tighter-knit suite Building Marketing Cloud through a series of acquisitions 20 Feb
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