MTU study to inform best practice on use of GenAI
Munster Technological University (MTU) has announced the launch of a pioneering PhD research supported by TU Rise aiming nurture and support innovative enterprises, elevate the global competitiveness of Irish based companies, expand export opportunities and ultimately lead to increased revenues and employment across key industry sectors.
The research – entitled Exploring the Optimisation of Ireland’s Response Rate to the Challenges and Opportunities Afforded to Industry and Enterprise by GenAI – will be undertaken by Patrick Shields, who brings more than 20 years of domestic and international Leadership and Management experience in industry. The research will focus on how businesses can harness GenAI to drive efficiencies and respond effectively to global market demands.
The supervisory team is led by Principal Investigator and First Supervisor Dr Angela Wright School of Business, supported by Second Supervisor and Head of Department, OPD, School of Business, Dr Breda O’Dwyer. Industry mentor Sharon Lehane, and AI mentor Dr. Sourabh Bharti will add wide-ranging expertise in AI research, enterprise collaboration, finance, and machine learning, ensuring the project is guided by a robust mix of academic and practical insights.
Through close collaboration with industry partners who opt in to the research, Shields will co-create a best-practice framework that businesses can implement. The work aligns with the Irish Government’s ambition to have 75% of Irish businesses using AI by 2030 and will address policy needs at both national and EU levels, including the emerging regulations and standards highlighted by the NSAI Standards and Assurance Roadmap for AI.
This PhD research has the potential to significantly benefit Irish enterprises by identifying practical solutions to the challenges posed by GenAI, contributing to Ireland’s competitiveness and supporting businesses in adopting AI responsibly. It responds to Ireland’s National Digital Strategy and ensures that insights will feed back into MTU’s wider work in preparing students and industry partners for an AI-driven future.
Dr Angela Wright of the Department of Organisation & Professional Development at MTU said: “The findings of this research will be at the cutting edge of modern business and enterprise and will address the most compelling element to appear on the world’s technological stage, namely generative artificial intelligence, and all of the implications that this technology will have on industry… The expert research team are excited to oversee this research with Patrick, as it will be pertinent, timely and will enable industry to be armed and ready for what lies ahead.”
MTU’s TU RISE Research to Impact is co-funded by the Government of Ireland and the European Union through the ERDF Southern, Eastern & Midland Regional programme 2021-27.
TechCentral Reporters
Subscribers 0
Fans 0
Followers 0
Followers