Marie Keating Foundation makes AR breakthrough with Snapchat lens
The Marie Keating Foundation is helping raise awareness of lung cancer through a new augmented reality lens for Snapchat that displays information on lung cancer indicators to watch out for.
The Snapchat mobile tech innovation has already achieved more than half a million views and more than 9,000 shares across the platform since launching on as part of the charity’s annual Lung Cancer Awareness Month campaign.
Lung cancer continues to claim more lives annually, among both men and women, than any other cancer, with 1,850 people dying from the disease in Ireland each year. However the new research, compiled for the charity by Empathy has revealed that less than one third of the population (29%) are confident about the signs and symptoms to watch out for in relation to lung cancer, while more than a third of adults (36%) admit that not being aware of the symptoms of lung cancer would deter them from getting symptoms checked.
Liz Yeates, CEO, Marie Keating Foundation, said: “Lung cancer death rates remain shockingly high, largely due to late diagnosis, while symptom awareness is alarmingly low and a stigma still persists in relation to lung cancer. The time has come to change how people see lung cancer, to raise public awareness and encourage those with lung cancer signs and symptoms to get checked, because early detection, combined with all of the new treatments available, significantly improves chances of positive outcomes… The Snapchat Filter Out Lung Cancer AR lens is an exciting, interactive, dynamic and informative way to help us to achieve this.”
The Marie Keating Foundation is calling on a younger generation to use the Snapchat tool, to increase understanding and awareness among parents, grandparents and friends. Young people often engage older generations in the use of technology, filters, lenses and apps so the new Snapchat AR lens is the perfect tool to reach a wider audience in a new and interactive way.
Paul Gleeson, senior Snapchat client partner at Aleph said: “With the help of the advanced Augmented Reality Lens, Snapchat users in Ireland are motivated to engage with their parents, grandparents, family and friends in a serene way and can contribute to the well-being of their peers. We know that Irish Snappchatters perceive the platform as an informative and entertaining place that they happily use. We are eager to see their contribution to fighting this disease through this innovative AR experience.”
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