Deloitte report finds record console ownership
This year has seen a continued increase in the ownership of games consoles according to Deloitte’s Digital Trends Report for 2022.
A record 41% of respondents confirmed ownership of a games console in 2022, beating the previous high of 34% in 2018.
Almost half (47%) of respondents aged 18-24 said they used in-game currency. Season passes (15%) or game extensions (10%) related digital content were the top purchases.
On-demand gaming subscriptions continued to rise in popularity with Playstation Plus/Now (20%) and Xbox Live (15%) proving the most popular.
Daryl Hanberry, partner & head of technology, media & telecommunications at Deloitte, said: “Even though two-in-three gamers have not spent money on digital content in the last two months, we know that these in-game purchases are driving significant revenue for companies like Activision Blizzard, especially purchases made in mobile games.
“Microsoft’s acquisition of Activision Blizzard and Sony’s plans for a dedicated PlayStation mobile gaming unit show that more traditional gaming companies are beginning to look towards revenue models that are increasingly driven by in-game purchases. It will be interesting to see if the habits of gamers change in response to this.”
Despite enthusiasm for the Activision Blizzard deal, it remains subject to regulatory approval by the European Commission.
The penetration of VR headsets rose to 11% in 2022. Seventeen-per cent of respondents between 18- and 24-year-olds said they owned a VR headset, however, one in four found the costs to still be prohibitive.
More than half (57%) of the same age group reported knowing something about the metaverse, the virtual space being pioneered by Facebook parent company Meta.
“Awareness is different between men and women, with 44% of men knowing something about the metaverse compared to 26% of women,” said Kehoe. “There are also significant differences in the age demographics, with 57% of 18-24 year olds knowing something about it, compared to just 19% for 55-64 year olds.”
The Deloitte Digital Consumer Trends Report was carried out in August 2022. One thousand people between the ages of 18 and 75 in Ireland were surveyed.
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