Datalex develops e-commerce platform for Aer Lingus
Datalex has launched a digital transformation platform for Aer Lingus. The companies also announced the extension of their partnership for a further five years following similar agreements with Air China, Air Transat, JetBlue, and Edelweiss.
Datalex’s software will support and enhance Aer Lingus’s customer-focused brand with a digitally enabled value proposition. The renewal is a landmark agreement as it includes a future-proofed digital transformation programme.
Datalex will provide Aer Lingus with access to its cloud-based, platform products and capabilities including websites and mobile applications. These enhancements will ensure continued scalability and reliability, and continuous focus of removal of legacy technology in favour of a future-proofed solution.
Dave O’Donovan, chief digital and information officer and head of business transformation at Aer Lingus said: “Datalex continues to be an essential cog in the Aer Lingus digital transformation machine. The scalable product suite that Datalex provides will help enable Aer Lingus to continue to improve and refine our end to end digital customer experience. This is an essential part of our goal to ensure our customers can easily and quickly self-service on the channel of their choice.”
Datalex CEO Sean Corkery said: “This is a milestone in our partnership with Aer Lingus as we provide an extensive digital transformation plan to future-proof one of our longest-standing airline customers for the long haul. With a transaction model now implemented, both companies will now be fully aligned in achieving growth through digital and we will both benefit from this growth.”
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