Caroline Dunlea, Digital Business Ireland

Core Optimisation co-founder Caroline Dunlea named chairperson of Digital Business Ireland 

Global luxury business adviser Ashley McDonnell steps down from two-year role
Trade
Caroline Dunlea, Digital Business Ireland

4 March 2024

Digital Business Ireland has announced the appointment of Caroline Dunlea, the CEO and co-founder of Co. Clare-based company Core Optimisation as chairperson.

Dunlea founded the award-winning digital growth agency Core Optimisation in 2015, which supports digital transformation and digital performance growth for businesses within the Irish and UK markets.

She brings more than 15 years of experience in the digital sector, was a 2022 finalist in the EY Entrepreneur of the Year Emerging category and won the entrepreneur award from Dublin Tech Summit, Women in Tech in 2019. She was a founding council member of Digital Business Ireland and leads Core Optimisation’s digital transformation programme “Digital that Delivers” for Failte Ireland.

 

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Dunlea succeeds Ashley McDonnell of PUIG.

Secretary general of Digital Business Ireland, Lorraine Higgins, said: “Caroline has been involved with Digital Business Ireland from the very beginning as a founding council member and trusted voice on the advisory council. There is no doubt that her experience and talent will be a major asset to Digital Business Ireland as we look to deliver on our ambitions for 2024 and beyond.”

Dunlea said: “It is an exciting time for Digital Business Ireland, with outstanding work being done by the team on the recent National Digital Awards, the Summit in the autumn and the growth of the Female Mentoring Initiative.”

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