Fast-rising Chinese handset maker Xiaomi is scaling back some of its international expansion plans, and won’t be entering Latin American markets as soon as expected.
Back in April, Xiaomi had said it wanted to enter 10 foreign markets this year, including Brazil, Mexico and Russia. But on Tuesday, the company backtracked, saying it wanted to focus on two major Asian markets.
“We realised that it’s a smarter thing to do to scale back a bit and put a ton of effort in India and Indonesia before expanding further,” said Xiaomi vice president Hugo Barra in a statement.
Xiaomi first wants to bring all its products to a market before moving on to the next one. In addition to selling Android phones, the company also offers an Android tablet, a smart TV and a set-top box.
Outside of China and Taiwan, Xiaomi has already expanded into five other countries including Singapore, Malaysia, India, Indonesia and the Philippines.
“Our next market is Brazil some time in the first half of next year,” Barra said. But Xiaomi declined to offer an entry date for any other markets.
In the third quarter Xiaomi became the world’s third-largest smartphone vendor, mainly on huge sales in its home market of China. Part of company’s draw has been the low price of its products compared to rival models with similar specifications.
After taking third place, Xiaomi’s CEO said last week he wants his company to become the world’s largest smartphone vendor in five to 10 years. The company has been focusing on India, where limited stocks of Xiaomi phones have quickly sold out.
IDG News Service
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