Ireland has undergone a digital revolution in the last five to 10 years, and Irish organisations must adapt to changing consumer behaviour or face extinction. The key challenge for businesses is to face the implications of digital change in developing an end to end strategy to allow them to compete, and win, in a changed market.
With the explosion of hand held devices, tablets, smart phones and social media, today’s consumer has now mobile access to data, where once they relied upon ‘brands’ to provide for them. As a result, the ‘Digital’ consumer now has real time access to competitive product, price and company information. Businesses in Ireland are recognising the threat that the digitisation of everything can have in terms of engaging with, keeping and, of course, gaining new customers.
Underpinning any company’s digital strategy, is the need for reliable and superfast fibre networks to support their web-based applications, such as their user interface web sites, online ordering systems, online care etc. Without the bandwidth speeds to cater for their customers’ need to interact digitally, they can lose potential sales and customers. UPC has led the broadband revolution in Ireland pioneering reliable, superfast network services to customers to support their ever increasing need for bandwidth.
The UPC network is a new fibre network that resulted from a €500 million investment over the past number of years. At UPC Business we offer up to 100Gb/s speeds on our network. The services we provide to our customers are easily scalable meaning we can quickly and easily upgrade our customers’ network speeds to meet the demands of their business.
We are proud to also be an innovator in helping spread the message of the ‘digital’ world. UPC has commissioned and released two reports on Ireland’s Digital Future, which garnered a lot of interest, highlighting the value of the digital economy to businesses in Ireland and the opportunities that exist for companies.
UPC revolutionised broadband in Ireland, recognising the pace of technological change in the digital world and the business opportunities. We simply invested in our beliefs by building a network which supports exponential demand in bandwidth requirements from businesses in Ireland and across Europe. As part of the Liberty Global Group, we have the largest local loop fibre footprint for business locations across Europe — 250,000. We offer services that our competitors simply cannot match. UPC Business supports small to large enterprise with an unparalleled network.
UPC is also active in the community, helping to teach future business leaders about the importance of understanding the digital world in which we live. Our active association with Coder Dojo is just one example of time we happily spend in teaching young kids the important digital skills that they will need in the future.
Gearóid Collins is Head of Sales and Service Delivery with UPC Business.
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