British creatives lobby for protection from AI under Creators’ Rights Alliance banner
More than 20 British creative groups, including publishers, actors, authors and photographers, have called on the government to protect billion-dollar copyright rules from AI companies.
The newly formed action group Creators’ Rights Alliance has set its sights primarily on intellectual property protection rules. Creative work created by AIs, they say, should belong to the public domain. Work by human creators should remain protected.
The group has called on the government to stand up for the creative sector in legislation. To this end, a round of consultations to influence the creative sector has begun.
The organisation – which claims to represent more than 500,000 creatives – argues that the development and deployment of generative AI is moving so fast that no time is taken to consider the ethics, responsibilities and financial-economic side of creative productivity by humans.
A statement on the group’s website read: “It is important that policy makers and developers ensure that any implementation of artificial intelligence (AI) and the use of machine learning (ML) acknowledges the huge contribution our creators make to our creative and financial economy as well as our cultural wellbeing and in doing so provide them with robust protections.”
The distinction between AI- and human-produced creative work should also be clearly delineated and labled as such.
Moreover, they argue that AI operators should seek explicit permission in advance from creatives and other media producers to use their work to train computer models.
“There should be licensing agreements that clearly define the terms of use and ensure that creators are rewarded at an appropriate level.”
According to the coalition, its supporters collectively contribute €140 billion to the British economy. A third of this industry is made up of freelancers. Members of the group include Daily Mail Group, Financial Times, The Associated Press, British Phonographic Industry and photography groups.
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