Advise launches bot for brands after €8m investment
Data, analytics and AI platform developer Advise has launched a new agent powered by generative AI. The new digital assistant represents an €8 million investment by the Dublin-based company in the development of its AI platform.
Advise’s GenAI agent is a major update to the company’s AI-powered SaaS platform and can help brands to reach actionable insights 10x faster than previous methods. The platform collates and harmonises sales, inventory and customer data from multiple sources into a single platform. The Advise analytics engine filters out data noise, identifies key patterns and presents the most critical information in real-time. The customised GenAI agent further enhances this process by translating complex analytics into clear, natural language explanations and recommendations, turning statistical outputs into human-digestible insights.
The latest release was created using a customised and trained large language model. While more widely available LLMs are typically limited to chatbot-style interactions, Advise’s agent moves beyond this. The new agent has been trained to augment the role of the category manager – the expert responsible for understanding product performance and optimising new product, pricing and promotion strategies.
Kevin McCarthy, CEO, Advise, said: “Many businesses are still focusing on data collection and analytics, but we have moved beyond that. We have automated data processing and evolved GenAI to augment and act as a valuable assistant to category managers; turning data into insights and decisive actions that drive margin growth and competitive advantage.
“At Advise, we believe that the future of category management isn’t just about gathering more data; it’s about making smarter decisions, faster. Our new GenAI agent doesn’t just analyse; it anticipates. It learns, adapts, and prioritises what matters most for each brand, providing tailored recommendations that translates directly into growth. It enables users to move beyond spreadsheets and dashboards to proactive decision-making.”
“LLMs are hugely powerful and are impacting every industry, but their output is non-deterministic and they suffer from creative hallucinations. This can make them unsuitable for numeric and statistical analysis unless carefully managed. What we have created is the next generation of CPG decision-making, where you don’t just gain trustworthy information, but a strategic advantage using GenAI. In a world where speed and precision define success, this is how the best brands will stay ahead.”
Advise’s customers include Kerry, Dr. Oetker, Pilgrim Food Masters, Tayto and Britvic.
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