Avcom secures five-year sustainability deal with Croke Park

Travel concerns bringing new impetus to local in-person events

Trade

Pictured: Fiona Cronin, Croke Park Stadium; Olivia Breene, Avcom; and Marie Smyth, Croke Park Stadium

Event production agency Avcom has announced a five-year deal with Croke Park Meetings & Events worth €7.5 million. The partnership will focus on hosting, revolutionising, and promoting sustainable events. It is expected to initially generate €1.5 million for Avcom by the end of 2024, with annual revenue expected to grow year on year in excess of €2 million.

According to Avcom’s Experience More: The Future of Events Report 2023, 13% of attendees claim their companies restrict overseas travel for events due to sustainability considerations, while 31% require special permission. Moreover, for local events, companies are actively promoting responsible transportation choices, with 38% advocating for public transport or walking, and encouraging virtual attendance where feasible.

This partnership enhances Avcom’s service offering, allowing it to propose Croke Park Meetings & Events as a venue to its extensive roster of 2,500 businesses. Companies who have already benefited from this collaboration include GAA, PWC, Failte Ireland, AXA Insurance, Tidy Towns, and Pittsburgh Steelers.

Olivia Breene, head of business development & marketing, Avcom, said: “This news is very welcome, as it not only enhances our client offerings but also adds to our recent string of successful tender wins, including Enterprise Ireland and Trinity College. Collaborating with venues allows us to provide a diverse range of experiences, which, we believe, reinforces our position within the industry. We look forward to extending this success to our partnership with Croke Park and collaborating on delivering exceptional events.”

Marie Smyth, head of venue business, Croke Park, said: “Teaming up with Avcom for the second time is a testament to the continued partnership and represents a major milestone in our expansion journey. Its position as Ireland’s premier event production company and a key advocate for eco-conscious events perfectly matches our own sustainability objectives.”

TechCentral Reporters

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